Myer’s share price could double and investors are underestimating the prospects that the department store could become a powerhouse as it transforms into a much larger retailer with a portfolio of brands.
That’s the view of analysts at Morgan Stanley, who told their clients this week that Myer’s share price could stage a turnaround and hit $1.10 if its new leadership, led by former Qantas Loyalty chief executive Olivia Wirth, could pull off their strategy.
Source: https://www.afr.com/markets/equity-markets/myer-shares-could-double-if-olivia-wirth-gets-it-right-morgan-stanley-20250307-p5lhph