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Retailers are raising prices to meet tariffs. Amazon is hiking more than others

  • Prices on Amazon, Walmart and Target have all increased this year as retailers grapple with higher costs due to tariffs.
  • Amazon prices rose more those at Walmart and Target across several shopping categories, according to an analysis of online pricing data by research firm DataWeave.
  • Because third-party sellers are more vulnerable to tariffs, marketplace vendors often have no choice but to pass higher costs onto the shopper.

Tariffs imposed by the Trump administration have given the country’s retailers another cost to manage during a period of persistent inflation.

While many are navigating the change with limited price increases, marketplace giant Amazon is hiking more than others.

Price increases are common for retailers trying to blunt higher costs from tariffs. Companies including Walmart and Target have said they are employing a portfolio approach to pricing following the tariff hikes, meaning they have raised prices on some items but not others.

Source: https://www.cnbc.com/2025/11/05/amazon-target-walmart-raising-prices-tariffs.html