Francis Armstrong is a seasoned entrepreneur with over 25 years of experience delivering innovative, market-disrupting solutions. He founded Smedia Digital in 2000, pioneering digital paywall platforms—most notably for The Age, SMH, and AFR—and securing global clients including News Corp and Daily Mail. In 2005, he launched Findacarpark, the world’s first peer-to-peer parking platform. He also contributed to the early development of IntelligenceBank, now a global leader in digital asset management. Francis’ track record reflects visionary leadership, technical expertise, and a strong focus on scalable, customer-centric solutions.