Overview
  • Alphabet shares jumped 65% in 2025, their sharpest rally since 2009, when the stock doubled coming out of the financial crisis.
  • After a tough first few months this year, Google picked up momentum with a number of AI products and announcements.
  • “We come away believing Google can further accelerate search revenue in 4Q25, which we view as the key question near term,” analysts at Citizens wrote in a note on Tuesday.

After a tough start to the year, Google closed out 2025 with its strongest performance — from Wall Street’s perspective — since 2009, when the company’s shares doubled coming out of the financial crisis.

Alphabet’s stock popped 65% for the year, slightly ahead of its gains in 2021. The shares hit their 2025 low in April, as President Donald Trump was threatening massive tariffs on trading partners, but they’ve since jumped over 100%.

Source: https://www.cnbc.com/2025/12/31/google-stock-wraps-best-year-since-2009-as-ai-excites-wall-street-.html