Tackling the issue of unmet demand for financial advice in Australia has spurred a superannuation fund to harness the power of AI to boost productivity to free up time to get more customers in front of experts.
Aware Super COO Sally Collins says demand outstrips supply in terms of financial advisers and there is also the issue of the cost of advice.
Source: https://www.afr.com/policy/economy/supercharging-financial-advice-to-meet-demand-20251201-p5njuu