The RBA’s fight against inflation has a new frontier – Instagram ads

First came the keynote speech and the fireside chat. Two years ago, press conferences after every monetary policy decision. Now the Reserve Bank of Australia is launching into the social media age – on Instagram.

The central bank late last week rolled out three campaigns on the social media platform, and on Facebook and Threads – all three are owned by Meta – after a trial of a sponsored content strategy late last year.

Source: https://www.afr.com/markets/equity-markets/the-rba-s-fight-against-inflation-has-a-new-frontier-instagram-ads-20260413-p5znfa