Overview
  • Shares of Ferrari fell sharply on Tuesday after the company unveiled its new Luce model, its first fully electric car.
  • CEO Benedetto Vigna told CNBC that the new car, which translates as “light,” would be welcomed by both existing customers and new clientele.
  • The launch comes even as other luxury car manufacturers have scaled back on plans to introduce their own EVs due to weak demand.

Shares of luxury carmaker Ferrari fell sharply on Tuesday shortly after the company launched its first fully electric vehicle.

The Maranello, Italy-based sports car manufacturer unveiled the Luce, which translates as “light,” at a venue in Rome, describing the choice of name as one that “evokes clarity and direction.”

Source: https://www.cnbc.com/2026/05/26/ferrari-stock-shares-luce-electric-vehicle-ev-launch.html